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What does being an "Ethics-centered" practice mean to you?
We do not presume to be better than others; but we do not take ethics for granted. By taking a public stand, we invite you to hold us accounatable. We believe that:

If this sentiment is important to you, we would love to be your partner in your dental health, and in making a difference in our community.
How does this apply in practice? The following Q&A will help to illustrate this:
We accept any insurance that respects your right to freely
choose a dentist whose reputation has earned your trust. Isn’t
that how it should be?
No. May we explain? Doctors become “preferred providers”
if they discount to the program, which is contrary to the insurer's own ethical standard of fairness.
No one wants to pay more, but what is fair. Is it fair to charge
patients with some insurance a reduced fee, while others,
even those no insurance, pay more?
Yes. We'll let you know your options, but the choice is always yours. Insurance provides for the needs of the "average" patientwhich may not suit your needs.
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